Summary
Overview
Work History
Education
Skills
Software
Interests
Timeline
Generic

Harsh Nathany

Digital Transformation and Growth Strategy Expert
Expatriate  in Yangon, Myanmar 

Summary

Emerging & Established markets expert with 12 years of professional experience in building businesses and start-ups. An expert in Digital media and E-commerce marketplace industries with overall focus on strategy & disruptive innovation. Worked as Managing Director of Shop.com.mm( A Rocket Internet venture) and successfully exited after its sale to Alibaba group. Lead a ten-member senior management team and accountable for 110 direct staff through 18 direct reports in 3 countries and 12 departments for Shop.com.mm. Prior to this,became interim CEO of a Fin-tech Startup for invoice factoring. An outstanding track record in leadership  and business development with keen attention to detail and strategic planning. Co - Founded a Hyper-local online marketplace for Groceries and FMCG products.

Presently, Executive Vice- President of a Travel & Ecommerce company called Oway focusing on Digital transformation, Innovative disruption and overall growth. 

Overview

10
10
years of professional experience
6
6
years of post-secondary education
1
1
Language

Work History

<p>Executive Vice President</p> <p></p>

Oway Pte Ltd
09.2019

Business head of overall travel business including the OTA platform with revenue management of over 50 million USD per year 

Reporting and team management of operations, marketing, business intelligence, customer excellence, business development.

Revenue growth of 300% on OTA platform in December 2019 without any change to OPEX. 

Process streamlining and digital acceptance leading to a cost reduction by 55% in 2020.

Founder and business head of Oway Fresh, subsidiary of Oway Pte, a leading hyperlocal grocery marketplace in Myanmar.

Disruptive growth of 60% month on month with Oway Fresh by engaging customers from Travel portfolio.

Lead to the creation of super app in Myanmar with the addition of Oway Fresh

Logistics cost reduced by 80% by utilizing existing Oway Ride taxi base and leading to a social innovation in the delivery sphere. 

<p><b>Co-Founder</b></p> <p></p>

Fresh Yangon - Hyper-local Delivery 
06.2018 - 06.2019
  • Myanmar's first Hyper-local online marketplace for Groceries and FMCG products launched in August 2018.
  • Eliminated intermediaries by direct sourcing from farmers and wholesalers with our mission of "Farm to Table"
  • Established an agent network of 40 individuals for offline marketing and deliveries.
  • Listing of over 300 products along with monthly orders of 400.

<p><b>Chief Executive Officer</b></p> <p></p>

KyoPay Technologies
07.2018 - 01.2019
  • KyoPay is Myanmar's first online platform for invoice factoring.
  • Developed long term objectives and strategies with a view of profitability within 2 year
  • Prepared the business and financial plan for 2 years with a revised surplus of 20% in cash flow
  • Successfully launched the operations on 1st October,2018 with a revenue increase of 67% within 3 months
  • Direct reporting of 7 departments with over 20 employees based in Myanmar & Philippines.
  • Reduced operating cost by 30% over a period of 6 months by following a lean operating model.
  • Featured interviews in over 30 news articles, online journals and print media.
  • Created the complete marketing & operation strategy along with departmental KPI's.
  • Monthly reporting to the company's board of directors and shareholders. 

<p><b>Managing Director</b></p> <p></p>

Shop.com.mm ( Part of Alibaba Group)
06.2017 - 05.2018
  • Successfully exited the company after the acquisition by Alibaba Group. Formerly part of Rocket Internet, Germany.
  • Initiated new partnerships and strategies in commercial sales and marketing.
  • Captured 30% of the online market share in 2018  from 2% in 2015. 
  • Directly managed a staff of 110 employees in Myanmar and 20 employees based in EMEA & APAC.
  • Increased customer base by 60% in 2017-18 by revamping the CRM and customer engagement.
  • Revenue increase of 200% in 2017-18 by various exclusive deals and partnerships.
  • Developed and nurtured strategic partnerships with over 100 brands including Samsung, Uber/Grab, Apple.
  • Complete responsibility of P&L and financial budget.
  • Initiated various environmental and support volunteering  CSR programs.
  • Initiated & activated hub networks across 5 cities  for operational excellence.
  • Partnered with various MNC's on loyalty programs which included VISA card discounts,Grab Rewards for our customers.
  • Launched  cross border online sale with China and South Korea based suppliers.

<p><b>Director - Commercial and Marketing</b></p> <p></p>

Shop.com.mm(Part of Alibaba Group)
06.2016 - 07.2017
  • Managed direct reporting of 4 category heads of commercial sales and 1 marketing head with a team of 45.
  • Successfully merged two of the biggest E commerce platforms of Myanmar namely Kaymu and Shop in 2016.
  • Insights and coordination between ventures of APAC and EMEA. 
  • Increase productivity of content  to meet the growing needs of the business by 50% 
  • Focused on partnerships and collaborated with various multinational companies on promotional events for Samsung & UBER. 
  • Commercial goal to increase business by 3x times was achieved in the year 2016.
  • Focused on newer categories growth to cater to a wider customer base which helped to increase the revenue by 15%
  • Implemented new features of seller & customer experiences for improved reliability and increased repurchase rate.
  • Implemented weekly marketing and commercial plans in coordination with the central marketing team based in EMEA.

<p><b>Country Head of Content and Merchandising </b></p> <p></p>

Shop.com.mm( Part of Alibaba Group)
07.2015 - 06.2016
  • Launched the biggest sale of the company called Black Friday in 2015 which saw an exponential revenue increase of 250% 
  • Handled a team of 15 in Myanmar and 10 in the central team based in Paris.
  • Responsible for website management( Including mobile and Apps).
  • Coordination between ventures( APAC & EMEA)
  • Coordination between IT and design on web improvements.
  • Analyzed campaign performance and reporting on weekly basis.
  • Category management of the website and App.
  • Focused  on user experience to sustain traffic on the website which increased the average view time.
  • Implemented new quality control techniques for content and visuals.
  • Increased productivity of content by 20% with better tools and streamlined processes.

<p><b>Head of Marketing and Sales</b></p>

Hard Weld
01.2012 - 08.2014
  • One of the biggest retail and wholesale business in south eastern India. 
  • Direct reporting of 2 teams and 10 employees.
  • Sustains rapport with key accounts by making periodic visits, exploring specific needs & anticipating new opportunities.
  • Increased revenue by 40% in 2013 through ATL and BTL marketing strategies.
  • Capitalized on consumer behavior and market opportunities with a rise of clientele of 11% in 2014

<p><b>Collections Officer</b></p>

HSBC Bank
08.2010 - 01.2012
  • Provided direct credit risk mitigation on various delinquency stage for U.S. clients ranging from 500$ to 450000$.
  • Ensured timely follow-up of accounts and collect the maximum amount by initiating various collections strategies.
  • Trained in quality control and compliance risk for mortgage loans and revolving loans.
  • Worked on a project to reduce cost on call outflows for collections generating savings of over 5 million USD per year in 2011.

<p><b>Marketing and Sales - Executive</b></p>

Hard Weld( Family Owned)
06.2009 - 08.2010

Education

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IESEG School Of Management,Paris, France ; MBA
08.2014 - 06.2016

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JNT University, Hyderabad, India; Engineering in Electronics and Communications 
08.2005 - 08.2009

Skills

Ecommerce & Digital Transformation

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Software

Interests

Timeline

Executive Vice President

Oway Pte Ltd
09.2019

Chief Executive Officer

KyoPay Technologies
07.2018 - 01.2019

Co-Founder

Fresh Yangon - Hyper-local Delivery 
06.2018 - 06.2019

Managing Director

Shop.com.mm ( Part of Alibaba Group)
06.2017 - 05.2018

Director - Commercial and Marketing

Shop.com.mm(Part of Alibaba Group)
06.2016 - 07.2017

Country Head of Content and Merchandising 

Shop.com.mm( Part of Alibaba Group)
07.2015 - 06.2016

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IESEG School Of Management,Paris, France ; MBA
08.2014 - 06.2016

Head of Marketing and Sales

Hard Weld
01.2012 - 08.2014

Collections Officer

HSBC Bank
08.2010 - 01.2012

Marketing and Sales - Executive

Hard Weld( Family Owned)
06.2009 - 08.2010

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JNT University, Hyderabad, India; Engineering in Electronics and Communications 
08.2005 - 08.2009
Harsh NathanyDigital Transformation and Growth Strategy Expert